Campaign
A case study of my work existing in the context of branded campaigns stretching across multiple media outputs.
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AERIE: American Eagle
Aerie tasked me to create strong video content to accompany their ‘Aerie Real’ swim/intimates campaign, featuring diverse talent, body types and non-retouched final products. Deliverables appeared on a 25 story display in Times Square, online, in-store, and on Instagram.
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I worked with American Eagle’s Aerie team ‘14-‘16, providing videography and comprehensive editing services for their seasonal 'Aerie Real' campaigns. Matching the natural light and energy with their cross-media promotions, the campaign was featured in Adweek and Business Insider for their success.