SPEC. ZALES CONCEPT: YOU LOOK GREAT TOGETHER. 

 Zales loves to connect via sentimentality. Usually their ads are all about the reveal, a open box and a reaction. Its tried and true, but a more unconventional generation is coming to marital age that has relationship bonds grounded in tech and social media. A Simple, positive and maybe even a bit provocative idea puts Zales in the position to be the friend that reminds you of the potential of your relationship. The above ads ideally appear in banners on tech sites, and in print in magazines such as Wired, and Fast Co. to connect with their target audience in an appropriate fashion.