PFIZER - COOSE YOUR OWN ADVENTURE COMIC

This 80-page choose-your-own-adventure follows 'Jim', a Boomer-generation character that must adapt to later-stage life circumstances. The creative task was to create multiple story lines supported by the market research that describes the lifestyles and consumption rates of the Boomer generation, and how they may apply to major market outlets. (Particularly illustrated in a graphic style similar to The New Yorker cover artist Chris Ware.)  Art Director / Illustrator