SPEC. HARLEY DAVIDSON CONCEPT: GO GET IT GIRL 

Harley Davidson's approach to the entire female demographic feels out of touch with the current social environment. 'Go Get it Girl' re-focuses Harley Davidson on young women as pioneers of their generation. Capable, strong and mindful, they yearn to break out and ride the open road. The Harley Davidson 'Get it Girl' gets lost, gets found and gets what she wants out of life. Offering Harley Davidson's tried and true vehicle for freedom and independence in this new way finds a role for the category that it hasn't had before, that is positive and culturally relevant.  Photography: Ali Mitton - Talent: Callie Hernandez, Levi Stocke