A case study of my work existing in the context of branded campaigns stretching across multiple media outputs.
Aerie tasked me to create strong video content to accompany their ‘Aerie Real’ swim/intimates campaign, featuring diverse talent, body types and non-retouched final products. Deliverables appeared on a 25 story display in Times Square, online, in-store, and on Instagram.
I worked with American Eagle’s Aerie team ‘14-‘16, providing videography and comprehensive editing services for their seasonal 'Aerie Real' campaigns. Matching the natural light and energy with their cross-media promotions, the campaign was featured in Adweek and Business Insider for their success.